Profile

With 20 years in Sales and Route to Market leadership, I combine technology, data, and structured analytics to transform raw numbers into insights that resonate from the point of sale to the boardroom—unlocking measurable top-line impact.

My journey began on the front line, driven by intuition and market instincts. While this delivered early wins, I recognized the need for greater consistency, scalability, and precision in today’s fast-paced, data-driven world.

Since 2018, I have embedded technology, data and structured analytics into commercial decision-making—digitizing field operations with Sales Force Automation (SFA), deploying time and motion studies, and leveraging tools like Power BI and ArcGIS to deliver real-time insights. These capabilities pinpoint performance gaps, unlock growth opportunities, and enable predictive, insight-led route to market strategies that drive measurable, sustainable revenue growth.

My focus: leading high-performance teams to drive measurable, sustainable revenue growth through tech-enabled, insight led route to market strategies.